Text by: San Sor
In today’s rapidly evolving business landscape, the imperative for sustainability has reached unprecedented levels. Traditional linear models of production and consumption are proving unsustainable, resulting in resource depletion, environmental degradation, and social inequalities. However, circular business models offer a transformative solution by reimagining the way businesses operate, prioritizing resource efficiency, waste reduction, and value retention. As organizations increasingly recognize the importance of circularity in achieving long-term viability and resilience, there is a growing need to foster awareness, share best practices, and facilitate collaboration in this space.
On March 15, 2024, Oxfam and Konrad-Adenauer-Stiftung Cambodia co-organized a workshop on Circular Business Innovation for 70 micro, small and medium enterprises (M/SMEs) and Enterprise Support Organizations (ESOs) to help them innovate their business model by learning from circular economy principles and its best practices.
The workshop offered a comprehensive overview of the circular economy and its fundamental principles. Additionally, three enterprises showcased their practical experiences in applying circular design thinking in their business operations, highlighting the advantages gained from these practices. The event concluded with a networking session for participants to connect, collaborate, and exchange ideas.
Joshua Jones, Managing Director of Three Corner Coffee, emphasized the challenges of marketing our product as circular. Currently, there is limited demand, higher costs compared to conventional operations, and consumers often prioritize affordability over sustainability. Increasing awareness is key, but collaboration is equally vital. By partnering with other businesses, we can reduce costs and tap into a larger community of like-minded individuals who value circular products.
This knowledge-sharing workshop is part of the Sustainable Business Alliance, a collaborative platform that fosters holistic partnerships and communication among diverse stakeholders to promote sustainable business practices in Cambodia. Inspired by Oxfam and Konrad Adenauer Stiftung (KAS) Cambodia, the Alliance welcomes participation from all interested parties dedicated to promoting sustainable business practices.

Participant engaging in the panel discussion. Photo: Kimheang Tuon/Oxfam

Circular Business Match Making Activity. Photo: Kimheang Tuon/Oxfam